Gambling Logic Management System

A Management Product that Allows Companies to Differentiate Themselves in the Gambling and Gaming Industries

BlueRibbon develops a SAAS-based management product that allows companies to differentiate themselves in the highly competitive iGaming and sports betting industries with a unique marketing platform.
In April 2021, BlueRibbon acquired the American company DraftKings, which deals with the management and operation of sports betting and fantasty sports
Selected articles:
  • Company: BlueRibbon 
  • Field of Activity: Gaming
  • Website:
  • Project: Version 2.0 of the gambling logic management system for websites
  • Year: 2018
  • Duration: 4 months

A dashboard screen that gives a bird’s eye view of all relevant statistics for optimal system management

Examination of all the Jackpots in the game and refinement of all the information for them in one administrative dashboard. The dashboard refers to specific KPI’S in order to facilitate the ability to draw conclusions and read the information.

The first step in the wizard in the process of creating jackpots

Creation of a set of rules that allows project managers to create stipulations in which situations a bettor will win, depending on time, amount of games, and more.

The list of open games in the system and information about their profitability

Ability to scan and see all jackpots active in the system and information for each of them separately based on the set of income and bets within it.

What exactly did we do?

UX Research

Analysis of similar systems from the field of sports betting

UX Wireframing

Characterization of the various system screens and their adaptation to the processes that users of the platform go through

UI Design

A new design concept the design of all system screens accordingly

Support the development team

Ongoing work with the development team to provide design solutions to support various screen resolutions