With the help of preliminary research, we’re able to gain an in-depth understanding of a platform’s requirements and its users and their needs. Moreover, we conduct market research in order to understand solutions that already exist on the market, as well as solutions from other fields that can be relevant and applied to specific projects.

A significant milestone in the design process comes after the research stage where we begin the UX characterization process. This includes defining personas, user stories, use cases, and mapping key features and informational architecture. Then we process all these requirements and needs into wireframes which help us understand how the user will interact with and perform actions within an interface.

User testing allows us to validate the quality of the user experience and measure the ease of use of a new system at a relatively early stage before investing in detailed UI design and development. We conduct these tests one-on-one, with the tester examining, documenting, and analyzing a user’s actions and reactions in order to reduce pain points and improve usability. The tests focus on elements of navigation, call to action buttons, a user’s ability to complete tasks, prioritization of improvements, and information hierarchy.

After the UX characterization process, we continue to design the main screens. At this stage, the baton is passed from UX to UI design. The UI design process involves visual research and formulating the graphic concept of the interface – including choice of colors, fonts, photos, illustrations, and more. At a later stage, quality analysis (QA) is carried out with the development team to ensure that the implementation matches the design with high accuracy.

Today, companies and organizations often experience difficulty in finding quality and professional candidates suitable for a position. We believe that accurate placement and professional responsibility are a winning combination, and we offer the option to recruiting and outsourcing quality candidates who we help place in clients’ offices. Even after placement at clients’ offices, we continue to provide professional support to outsourced employees – thus helping the client gain UX/UI management services at the highest attainable level.

We help product teams and entrepreneurs map out and understand the current state of their products, their market environment, and the requirements for their product to try and solve user experience difficulties or pain points. The mentoring process includes a two-hour meeting or a series of meetings, and throughout the process we manage to quickly and efficiently refine a product’s strengths, define points for improvement, and action items to help actualize goals and develop a quality digital product. By the end of the session, participants gain a focused direction and a set of tools to help improve and enhance their product according to their existing resources.