Horse Racing Betting Platform

Convert Horse Racing to 3D Animations

Reality Races, a British-Israeli real-time racing startup, has identified the popularity of virtual sports betting that continues to grow in the UK market.
At this stage, the technology developed uses various data feeds and proprietary technology to convert horse racing into real-time 2D and 3D animations. This is a high quality simulation of the race while it is taking place.
The horses, racetrack and results are accurately animated versions of the real thing, all done live. The service provides a complete package to customers, with races from all over the world, as well as official odds and results. Clients and vendors can simply connect the live animation provided by Reality Races to their platform devices and their clients will be able to watch the races in real time and bet.
Since the platform is 100% digital, the race can be presented in a variety of ways, using different angles according to the operator’s preference. Organizations using Reality Races can also apply different colors according to their brand colors, which is very valuable for business.
  • Company: Reality Races
  • Field of Activity: Gaming
  • Project: Horse race betting platform
  • Year: 2018
  • Duration: 4 months
What exactly did we do?

UX Research

Analysis of existing solutions in the field of horse racing, online betting, and animation

UX Wireframing

Characterization of system screens for both desktop and tablet

UI Design

A new design concept and the design of all the screens of the new system accordingly

Design System

Building a Design System, a dynamic system of components that allows for uniformity and efficiency for further work