A System for Creating & Managing Internal Campaigns

zoom analytics mockup

Improving the Conversion of Existing Website Visitors

Zoom Analytics’ product makes it possible to address each website visitor in a unique way according to their characteristics. The campaigns are adapted not only to the visitor, but also to the site itself. Campaigns can be adapted to the type of content (or goods) on the site to produce and optimize different conversion strategies. The campaigns are precisely adjusted to the site, the target audience, and the various visitors to the site – and thus Zoom Analytics manages to significantly increase the conversion rate and the revenue from each visitor. Moreover, the tool allows you to save development costs by making adjustments and changes to the site without the need for a developer.
  • Company: Zoom Analytics (brand Zoom Engage)
  • Field of Activity: Website Personalization and Customization
  • Website: www.zoomengage.com
  • Project: A system for creating and managing internal campaigns on the web
  • Year: 2018
  • Duration: Support throughout the entire product life cycle

Library Rules

There are 30+ built-in rules, such as new/returning visitors, pages visited, geographic location, cookie values, references and more. Users can drag and drop selected rules and insert them into the set of rules in the campaign, which can be edited and removed at any time.

Campaign Settings

There are many campaign settings that can be adjusted, such as targeted output, scrolling down to a specific percentage, scrolling up (recommended mainly for mobile), timer, scanner, and more. The design makes it an intuitive and easy-to-use page through the integration of horizontal cards and the use of icons for easy understanding of the various functions.

Campaign Construction Editor

This page uses drag and drop in a WYSIWYG (what you see is what you get) approach. It uses pre-built modules such as a reverse timer, YouTube videos, forms, I-frames, special effects and more.

New website design

In accordance with the new brand language, and after we finished the characterization and design of most of the new platform, we also made a switch towards the design of the website. The design of the page was pre-adjusted for embedding in WordPress and included a combination of colors and shapes compatible with the brand, as well as a combination of the platform screens along the page when scrolling.

What exactly did we do?

UX Research

Analyzing parallel products in the market, managing and creating campaigns, analyzing the needs of users of the existing system

UX Wireframing

Characterization of system screens on two central platforms: desktop and tablet

UI Design

A new design concept and the design of all the screens of the new system accordingly

User testing

Conducting interviews with users and testing main scenarios in the new system

Design System

Building a Design System, a dynamic system of components that allows for uniformity and efficiency in further work.