Sk8r is a one-stop-shop content portal for skateboard lovers — starting with a search engine for stores and skateparks nationwide, as well as access to articles, film, television, and fashion related to skateboarding. The challenge was to get to know the Israeli and international field and to produce content adapted to a variety of ages (children, teenagers, and adults) as well as a variety of levels (beginners to experts).

In addition to articles, the Sk8r portal includes interviews with various Israeli skateboarders, thus creating a platform which strengthens and supports the Israeli skateboarding community.

• Company: sk8r

• Field of Activity: Extreme Sports

• Website: sk8r.co.il

• Project: Creating and maintaining a skateboarding enthusiast content portal

• Year: 2016

• Duration: 3 months