A Content Portal for Skateboard Enthusiasts

Sk8r Provides Anything and Everything for Skateboard Lovers in Israel

Sk8r is a one-stop-shop content portal for skateboard lovers — starting with a search engine for stores and skateparks nationwide, as well as access to articles, film, television, and fashion related to skateboarding. The challenge was to get to know the Israeli and international field and to produce content adapted to a variety of ages (children, teenagers, and adults) as well as a variety of levels (beginners to experts).

In addition to articles, the Sk8r portal includes interviews with various Israeli skateboarders, thus creating a platform which strengthens and supports the Israeli skateboarding community.

  • Company: sk8r
  • Field of Activity: Extreme Sports
  • Website: sk8r.co.il
  • Project: Creating and maintaining a skateboarding enthusiast content portal
  • Year: 2016
  • Duration: 3 months
What exactly did we do?

User Research

Interviews for six types of personas (children, teenage and adult skateboarders at beginner and advanced levels of experience)

UX Wireframing

Created site layouts and a clear and easy to use navigation

Content Writing

Wrote new content on a daily basis

UI Design & Brand Identity Building

Designed a unique and innovative site landing page

User Testing

Conducted user testing for the shops module and skateparks module

WordPress Infrastructure Setup

Building and working on the daily updates via WordPress