Analysis & Research to Improve the ZIM Company Website

Research & Analysis of Maritime Transport Company Websites

ZIM Integrated Shipping Services Ltd. is a global shipping company traded on the New York Stock Exchange. ZIM operates in the maritime transport sector and is one of the ten largest companies in the world for transporting containers by sea.
The company’s website ( allows its customers to place orders for shipping cargo in a variety of global trade areas; receive up-to-date information regarding sailing schedules; track shipments, use various calculators for calculating shipping costs, and utilize a variety of other complementary digital services.
Selected articles:
  • Company: Zim Integrated Shipping Services Ltd
  • Field of Activity: Maritime transport
  • Website:
  • Project: Analyzing the company website and presenting insights for upgrading
  • Year: 2022
  • Duration: 5 Weeks
What exactly did we do?

Site Mapping

Mapping all the pages of the ZIM website and their layouts — divided into content and tools

Competitor Analysis

Analyzing competitor’s websites in the container shipping industry with a focus on tools, payment calculators, user experience, information hierarchy, and more

Performance studies

Checking page loading times within the site against that of leading competitors in the market (with the help of analytics tools)

Design Analysis

Reviewing the uniformity of fonts, colors, images, and illustrations in the overall layout of the site in order to improve the design of the user interface

Conversion Analysis (CRO)

Testing conversion rate to understand points for improvement for landing pages and various forms


Creating the UX/UI design for services and central pages on the website according to findings and insights of the research